Salesforce is specifically making its main product, Slack-First Customer 360, meaning that Slack is the fundamental communication platform that Salesforce will use to integrate into its preexisting solutions, to better understand its customers and provide them with better information. In the video, it is easy to see why Slack is so popular because it's so simple to navigate, whether on a phone or a computer. The video above was released by Salesforce towards the end of July. With the acquisition of Slack, Salesforce now can change the landscape for the way its customers' businesses approach sales. Given the impact that Slack has on its users and its cloud-based approach, it will fit well with Salesforce and Marc Benioff's vision to create the digital HQ for work. ![]() Source: Why is Slack popular? - Department of Product Slack had 12 million DAU in 2020 and a 125% net dollar retention with 85% gross margins, indicating that Slack offers an extremely popular service. This certifies Salesforce's offering as Slack will be deployed to preexisting Salesforce customers, like Teams for Microsoft. Now with Salesforce on board, Slack is well-positioned to compete with Microsoft Teams. Source: Slack's wide range of integrations will pair well with the 870+ integrations already offered by Salesforce for its customers. This meshes well with Salesforce's vision, as Salesforce is focused on creating value for its customers by managing all their data across their variety of different applications. ![]() ![]() However, Slack's proprietary solution is unique because it doesn't promote its own products or limit the integrations on its platform, which establishes an open ecosystem, compared to that of Microsoft's. Slack directly competes with Microsoft Teams as Microsoft bundles Teams with Microsoft 365, which could prevent its customers from needing to spend money on an additional platform, like Slack. Prior to the acquisition, Slack was known for its collaborative cloud-based platform where thousands of applications can be seamlessly integrated. Salesforce is in its early days of integrating Slack and could change the way in how Salesforce customers sell, making it a good pick to beat the QQQ over the next 10 years. Salesforce will leverage Slack to expand its offering to preexisting customers, while also introducing the Salesforce family of products to current and potential Slack customers. The Slack acquisition directly strengthens Salesforce's core mission to "empower companies to connect with their customers in a whole new way". Salesforce is doing well in terms of business prior to the merger and CRM is known to integrate its large acquisitions with precision as we've seen with MuleSoft and Tableau. Now that Slack's been acquired by Salesforce, its state-of-the-art collaboration platform will provide a huge boost for Salesforce customers. Before being acquired by Salesforce, Stewart Butterfield founded and started Slack with the vision to revolutionize internal communication within organizations to make emails obsolete. The acquisition with slack will expand Salesforce's platform into a new dimension in the metaverse that will evolve how businesses communicate internally, within their corporation or team, or externally through Slack. ![]() Salesforce ( NYSE: CRM) is the leading CRM platform for enterprises and its recent Slack acquisition strengthens its entire ecosystem. Stephen Lam/Getty Images News Investment Thesis
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